Why We Do What We Do

Assalam o Alaikum,

The journey of Ensha began while I was still in dental school. At that time, I noticed something important: in Pakistan, there was a gap in modest fashion choices that were easily available abroad. Women here deserved the same quality, variety, and elegance — but those options simply didn’t exist.

So, I started importing every piece myself. At first, Ensha was just a hobby, something that brought me joy outside of my studies. But over time, it became clear that Ensha was more than that — it was a way to fill a need, serve a community, and share beauty through modesty.

What started as a passion project has grown into a brand that I’m proud to call my own. Every Ensha hijab is handpicked with the same love and dedication that first inspired me years ago — ensuring premium fabrics, timeless styles, and effortless grace in every fold.

Ensha is not just a brand to me; it’s a part of my story and now, a part of yours too. I’m grateful to every woman who chooses Ensha, and I hope each piece makes you feel as special as it made me feel when I first began this journey.

With love and gratitude,

Dr. Qurat Ul Ain Dar

Founder & CEO, Ensha